Wausau Coated Products, a manufacturer of pressure sensitive roll and sheet products, has announced the hiring of Jim Sheibley as the new vice president of sales and marketing.

As a member of the executive management team, Sheibley will be responsible for overseeing sales and operational planning efforts, managing product mix as well as identifying and executing product and marketing strategies that align with the company’s sales goals.

Sheibley comes to Wausau Coated with a strong background in product and technical management, segment strategy, customer innovation, quality improvement, product development and brand owner engagement. 

He most recently served as the director of business and product development at New Page Specialty Papers. Sheibley also operated as the general manager, Lightweight Coated & Supercalendared Papers and integration leader for research, technical service, product management and marketing at New Page. With Stora Enso North America and Consolidated Papers, he had various management positions. 

“We are excited to welcome Jim to our team at Wausau Coated,” says Ben Reif, president of Wausau Coated Products.  “His experience will be invaluable as we continue to enhance our product offerings and overall customer experience.”